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This research is to recognize the marketing mix policy which has been done at Parahyangan restaurant in Sukamara Regency as well as to know about the influence of marketing mix policy to consumer buying decision at Parahyangan Restaurant in Sukamara Regency. The independent variables in this study are policies of product, price, promotion, distribution channel, person, process and phisical evidence. Multiple regression analysis is applied by having 100 respondents.
Kata kunci: kebijakan bauran pasar
