Download Bukti Potong
| Nama |
|---|
| NIP |
|---|
| NPWP |
|---|
| Alamat |
|---|
| Tahun |
|---|
Business and industry competition is tight and the telecommunications world of rapid change requires alertness and reliability of telecommunications companies in responding to the wishes of the customers. Moreover, people's lifestyles are constantly changing, people with high levels of mobility now prefer to use a mobile phone than a landline, especially the demands of customers who want easy access to all purposes via the internet. Marketing is one of the main activities undertaken by entrepreneurs in their efforts in order to survive, to grow and to gain profit. Data analysis was performed with a descriptive analysis of the data obtained from field data collection are analyzed and then interpreted so as to provide an alternative picture of solving problems. Research approach used in this study is the product marketing strategy. Based on the research can be seen that the decline in product sales level electrical pulses to the PT XL Axiata Tbk. Makassar, this is caused by a lack of management inability PT XL Axiata Tbk. Makassar in optimizing marketing processes particularly in products that comply with what is expected by PT XL Axiata Tbk. Makassar. PT XL Axiata Tbk. Makassar no attention to marketing in the areas of product, whereas products play a role in influencing consumers to purchase activity. Efforts are made PT XL Axiata Tbk. Makassar in increasing the volume of product sales electrical pulses are keeping inventories nominal product electrical pulses XL customers want and produce products that fit consumer desires that provide facilities such as by producing a product Tariff Super Potent hotrod 3G +, Rates Super Powerful 24 Hours and Rates Super Powerful Data Rp 1,00/KB.
Kata kunci: pemasaran, produk
