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Manufacturer Honda as an automotive company who is always doing on
going research related to the needs and tastes of the public using motorcycles. This
is done in an effort to provide a difference with its competitors with the intention of
trying to meet customer satisfaction. To instill "brand image" is good to consumers,
then the best way is to develop a marketing mix (marketing mix). From the
description above clearly outlines the problems that will be further developed: 1) Is
the product, price, promotion and distribution channels simultaneously influence on
consumer decision to purchase a Honda motorcycle in Sampit; 2) Is the product,
price, promotion and distribution channels affect partially on the consumer decision
to purchase a Honda motorcycle in Sampit. Based on F test or F-test and probability
values obtained 0.000 < 0.05 which states that the product variable (X1), price (X2),
promotion (X3) and distribution channels (X4) jointly or simultaneously influencing
purchase decisions are significantly with the amount of variation of 66.4%, thus Ho
was rejected and accept Ha, the first hypothesis is accepted; Based on t test or t-test
and probability values obtained for 0047 < 0.05 which states that the product
variable (X1) are significantly influencing purchasing decisions, so Ho rejected and
accept Ha, the first hypothesis is accepted; Based on t test or t-test and probability
values obtained for 0007 <0.05 which states that the price variable (X2) is
significantly influenced purchase decisions, thus Ho was rejected and accept Ha ,
then the second hypothesis is accepted; Based on t test or t-test and probability
values obtained for 0772 > 0.05 which states that the variables did not affect
signiikan campaign against the decision of purchase, thus Ho Ha received and
rejected, the third hypothesis is rejected; Based on t test or t-test and probability
values obtained for 0897 > 0.05 which states that the variable distribution channels
does not significantly influence the purchase decision, thus Ho Ha received and
rejected, then the fourth hypothesis is rejected.
Kata Kunci : produk, harga, promosi, saluran distribusi, dan keputusan pembelian
