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This research is to learn the efficiency of rubber marketing. The research is conducted since January to June 2014 in South Tapin District-Tapin Regency. Samples are taken in the manner of: (1) simple random method for farmers and (2) snowball method for traders. Data analysis using share formula and marketing efficiency. The research reveals that rubber marketing using two or three level channels is efficient and rubber marketing using two level channels is more efficient than three level channels.
Kata kunci: efesiensi pemasaran, share dan karet
