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Customer relationship is the customer relationship is a process of obtaining, maintaining, and developing the customer or in other words the customer relationship is a close relationship between the company and customers so that both sides are equally lucky and can ultimately increase the company's sales. Customers are satisfied and loyal (loyal) is an opportunity to gain new customers. Retain all existing customers will generally be more advantageous than the turnover of customers because the cost to attract new customers to five times the cost of retaining an existing customer. According to Kotler (2002) maintains the same customer to maintain the viability of the company.
Kata kunci: customer relationship, loyalitas
