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The era of globalization and information technology in increasingly close and easy access to today's society, allowing advertising products/services and other, more intense and spread quickly and easily in the community. On the other hand, the producers were more and more opportunities to inform pro-duct/service them through various means and strategies.
Sophistication of information technology that enabled all this to happen now. Through a wide selection of ways and roads. can be done to promote pro-ducts/services that huge market. One form of promotion mix that is currently booming advertising. From the conventional to the way online media based on social networking is rampant today. All spreads easily, quickly and massively to the respective target.
Along with it , the advertising exposure that people receive even more complex. Not only because of the speed of access, but the quantity of ads can reach people easily, lots and abundant, so it tends to be a mass. From here many people consume lifestyle formed a result of exposure to the ads repeatedly received through a variety of ways, means and media rich information such.
Thus, the "lust" or desire to consume this society are shaped and formed by the booming advertising everywhere. It is very possible someone being "giddy" in determining between needs and wants. In the end the decision to consume a person can not be logica. One of them as more advertising exposure influences that have been recorded in its memory every time they receive through various means and opportunities that hit repeatedly. It definitely will be recorded in the memory and will eventually lead the attitudes and behavior of people in the decision to buy it.
This shows that the formula AIDDA ever proposed by Wilbur Schramm, still become urgent in the shaping of society consume time. AIDDA formula where it is a synonym of Attention, Interest, Desire, Decision, and Action.
Kata kunci: iklan, syahwat, konsumtif
