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Objectives of this research is to know the profile and problem of production and broiler marketing at farming at two model system of plasma farm and farmer farm at district of Banjar region. This research using survey method and questioner. Research using 30 respondens by purposive sampling technic (Gays ,1991). This data will analized by descriptive method depend on the aspecs.Result of this research showed broiler bussines still significan produce good margin for farmer seeing by aspecs : a) supplay and demand , b) selling price of broiler , c) opportunity of market, and d) policy of governance. All aspecs are positive to help farmer get the profit. But there are some trouble so the farmer must anticipate it if they want to success in their bussines of broiler farm. Some trouble that identify consist of two items, that are production trouble and market trouble . The market trouble are fluctuation selling price of broiler, capital and there is manipulated price of product and equipment from farm industri to plasma farmer. The production trouble are weakness of market acces, fluctuated of selling price product, family system og management, low of margin, low skill of farmer, and the doubness of bank to support the farmer bussines of broiler.
Keyword : profile plasma and farmer farm, broiler, district of Banjar region
