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The existence of Sabangau National Park (SNP) as a forest conservation area is expected to give the ecological benefit, economical and social for the surrounding community. One of the SNP benefits are prospective for development is ecotourism. Processing at SNP ecotourism need development and marketing research so that the potential for ecotourism in the SNP can be promoted with a good system. This study aimed to develop strategies for the development and marketing of ecotourism in SNP. These results indicate that the Association of Tourism (Asita) has shown TNS ecotourism marketing performance is good. Based on the SWOT analysis, marketing strategy at SNP ecotourism can be taken to maximize the internal strengths and minimize threats to SNP.
Kata kunci: stakeholders, pemasaran, taman nasional, pariwisata
