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This study explore to what extent promotion mix influenced the number of customer in PD BPR Marunting Batu Aji, Pangkalan Bun Regency. Econometric model was applied in this study to estimates time series data during 2008-2011. The empirical result show that promotion mix: promotion cost, sales promotion, and personal selling have positive relationship with the number of customer in PD BPR Marunting Batu Aji.
Kata kunci: promotion mix, biaya iklan, sales promotion, biaya personal selling
