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This research conducted to know (1) The promotion mix decision at service firms of marine cargo expedition in Banjarmasin, (2) The influence of promotion mix decision simultaneously and partially toward sales revenue at service firms of marine cargo expedition in Banjarmasin. This research was carried out by census method, which done on 20 service firms of marine cargo expedition in Banjarmasin. These Research characterisics are descriptive and verifikatif. The data collected by quetionary distribution, study of literature and interviewed method while data were analyzed by descriptive analysis and path analysis. The result of this research indicate that The promotion mix decision such as: advertising, sales promotion, public relations, personal selling and direct marketing simultaneously and partially influence toward sales revenue at service firms of marine cargo expedition in Banjarmasin. By then, the most dominant influence toward sales revenue is direct marketing.
Kata Kunci: bauran promosi, penjualan, jasa ekspedisi muatan kapal laut
